Bronstein Zilberberg advises Etsy on Elo7 acquisition for over BRL 1 billion

Bronstein Zilberberg Chueiri & Potenza Advogados advised Etsy on its acquisition of Elo7 for more than BRL 1 billion

The American company Etsy has announced an agreement to acquire Elo7, the Brazilian marketplace for handmade products.

The value of the deal is US$217 million. The law firm Bronstein Zilberberg Chueiri & Potenza Advogados advised Etsy, which, with the deal, consolidates its entry in the Brazilian market.

Founded in 2008 and headquartered in São Paulo, Elo7 offers an e-commerce platform specialized in copyrighted products.

The Bronstein Zilberberg Chueiri & Potenza Advogados team that represented Etsy in Brazil was composed of found partner Guilherme Peres Potenza (pictured centre), partners Evelyn Rollo (pictured top left), Adriana Rolo (pictured bottom left), Marcelo Terzini Perez (pictured top right), Vivian Tito Rudge (pictured bottom right) and associates Flávia Kasai, Paula Bobrow, Rafael Crisafulli and attorney Laura Parolin.

Fenwick & West LLP also represented Etsy.

Elo7 was represented by the firm of KLA and Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP.