BMA advise iFood on the acquisition of 20% of CRMBonus
BMA advised iFood.com Agência de Restaurantes Online, the country’s leading food delivery platform, in negotiations with E-Click Serviços Digitais (CRMBonus) for the acquisition of 20% of the capital stock of CRMBonus’s holding company, and within the scope of the strategic partnership between the parties, by means of a Commercial Partnership Agreement for the implementation of consumer reward programs, including giftback and cashback, as well as a consumer loyalty program integrated into the iFood service platform.
As a result of the transaction, iFood expands its portfolio of solutions for restaurants and retail and strengthens its position in the payment, cashback, and loyalty programs market. This move reinforces iFood’s position as a multi-solution platform for both end consumers and merchants.
BMA advised iFood and relied on partners Luciana Marsal, Pedro Henrique Serqueira, Thais de Barros Meira (pictured from left to right), Felipe Palhares, Henrique Garcia Pimenta, Anna Carolina Malta Spilborghs, Cibelle Linero, Gisela Sampaio da Cruz and Ellen Juste Nunez; associates Estêvão Nascimento Orcini , Elena Maria Amorim Sicherle, Lays Silva dos Santos, Matheus de Oliveira Galdino, Guilherme Quinoneiro Gothardo, Andrea Oliveira, Fernanda Villela Viana, Guilherme Garcia, Tathyana Milana Candu, Pedro Tavares, Victória Tavares Carneiro Mesquita, Ana Luisa Tiveron Rodrigues, Brenda Schwab Cachiete, Ligia Fiani Bariani, Jean Daniel Demattio Jaldin, Katherine Cardoso de Souza, Bruna Scotti Batista, Giovani Trindade Castanheira Menicucci, Ana Paula Dos Santos Pereira, Annaclara Bitencourt Alves Araujo, Maria Eduarda Mello Curvello and Luan Henrique da Silva e Almeida.
