Baptista Luz reinforces the Digital Media, Advertising and Entertainment area

Baptista Luz Advogados reinforces the Digital Media, Advertising and Entertainment area with the arrival of Luiz Guilherme

Baptista Luz Advogados has reinforced the Digital Media, Advertising and Entertainment area with the arrival of new coordinator Luiz Guilherme (pictured), who will be part of the firm’s Media, Technology and Data Protection division. His responsibility will be to lead the Digital Media, Advertising and Entertainment practice.

D. in Commercial Law and Bachelor of Laws from the University of São Paulo (USP), Luiz was also a visiting researcher at Queen Mary University of London (United Kingdom) and Sciences Po Paris (France), where he studied intellectual property in the Creative Economy. In the legal practice, Luiz Guilherme combines his academic and practical experience, having worked both in law firms and legal departments of multinational companies in the areas of Legal Marketing, Intellectual Property, Contracts and M&A.

Luiz Guilherme is a guest professor at Escola Paulista de Direito (EPD), where he teaches Advertising Contracts, and at Escola Superior de Advocacia da OAB/SP, where he teaches the course “Copyright and Social Networks”. He is also a member of the OAB/SP Arts Law Commission. Before joining Baptista Luiz, Luiz Guilherme worked as Legal Marketing Counsel for Unilever.