ClarkeModet appoints a new Chief Revenue Officer (CRO)

ClarkeModet has appointed Alberto Martínez (pictured) as Chief Revenue Officer (CRO), a new position with which the Group, a leader in intangible and digital asset management, seeks to accelerate the growth of its domestic business and digital channels. He will be responsible for leading the sales and marketing departments and teams in the 13 countries in Europe and Latin America where ClarkeModet has a direct presence.

Martínez is an executive with 25 years of experience in commercial development and transformation of technology and service companies. Until now, he served as director of key accounts at Pluxee Spain, a position from which he drove commercial expansion and the development of new channels. He has also held other leadership positions at companies such as Xerox, PwC, Transcom, and Altran (Capgemini Engineering).

This appointment is part of ClarkeModet’s strategy to offer a high-quality service based on hyper-personalization, connecting clients’ intellectual property and business strategy through technology.
Alberto holds a degree in Telecommunications Engineering from the Polytechnic University of Madrid and an MBA from IE Business School. He also has additional training in Artificial Intelligence and data strategy applied to business development.