Ferrere represents Cruzimex in distribution agreement
Ferrere has represented Cruzimex in the negotiation of the terms related to the distribution of Bacardi’s brands in Bolivia.
The advice focused mainly on tax and customs issues, as well as on the negotiation of specific terms within the distribution agreement and local operations. Aspects related to exclusivity, intellectual property, commercial objectives and metrics, among other critical aspects that guarantee the adequate representation and distribution of the brand in the national territory, were addressed.
As a result of these negotiations, which were made official at the end of January, Cruzimex became the authorised distributor of the renowned liquor brand.
Ferrere’s team was led by partner Diego Villarroel (pictured), with the support of Pablo Heredia, Mauricio Viscarra and Santiago Rodríguez.
