Gómez-Pinzón Abogados renews its image

Gómez-Pinzón also has launched new digital channels and a new app

The Colombian firm Gómez-Pinzón launched last weekend its new visual identity, as well as a renewed website and the premiere of its first mobile application, all of which aimed to reaffirm GP’s position as a pioneer in legal innovation.

For the new visual identity of the firm, they chose Roy Lichtenstein as reference. Following the precedent choosings of Pollock and Rothko, the firm framed the connection to modern art as the key to the firm’s branding. According to the firm’s press release: “We welcome a fresher, cleaner, more dynamic image, inspired by American artist Roy Lichtenstein. We have a new style to communicate to different audiences that we continue to evolve, always having as a priority to provide a quality service, which anticipates the needs of our clients and offers them solutions in accordance with the reality of their business. All this, supported by the premise that law, like art, is subject to interpretation.”

Also, they launched two new digital channels. The first is a brand new website. The idea is offering a much closer and agile website with permanent updates on legal matters for users.

The second is the first mobile application of Gómez-Pinzón Abogados. With GPapp all the content generated will be “at hand” for their clients and users, and from 2021 they will be able to consult the calendar of legal obligations just by entering the last digits of the NIT or the ID card.