Mattos Filho unveils new visual and verbal identity

Mattos Filho unveiled new visual and verbal identity in rebranding project, entitled “Our Next 30 Years”

In the year of its 30th anniversary, Mattos Filho unveiled its new visual and verbal identity with the idea of further conveying its core purpose as a law firm – to leverage its legal work to have a positive impact in Brazil.

Mattos Filho founding partner and current managing partner Roberto Quiroga (pictured) said that throughout this 30-year journey, the firm has remained restless and inquisitive, questioning and challenging the tradition of practicing law in a different way that impacts both the market and society, ushering in the new.

The rebranding project, entitled “Our Next 30 Years”, reflects the firm’s innovation and success to date and was developed with the support of global consulting firm Interbrand. It consisted of an in-depth analysis of the brand, which reflected Mattos Filho’s 30-year contribution to the development of law practice, the business environment and Brazilian society.

In terms of visual identity, one of the main changes concerns the company’s logo, which no longer shows all the names of the founding partners – instead it was reduced to “Mattos Filho” – concise and objective, as the company is already known in the market.

Mattos Filho unveils new visual and verbal identity

Amanda

thelatinamericanlawyer.com

The Latin American Lawyer is a bimonthly digital magazine, published by Iberian Legal Group, available in Spanish and Brazilian Portuguese. It represents the main source of information in the legal business sector in America Latina. The digital magazine – and its portal – address to the protagonists of law firms and in-house lawyers. The magazine is available for free on the website and on Google Play and App Store.

In every issue of the magazine, you will find rankings of lawyers, special report on trends, interviews, information about deals and their advisors.

For further information, please visit the Group’s website www.lcpublishinggroup.com

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