PPU helps Nestlé protect Milo brand in Colombia

Philippi Prietocarrizosa Ferrero DU & Uría acted for Nestlé on filing a registration opposition claim in Colombia to defend Milo´s trademark. 

Nestlé is a Swiss food and drink multinational with operations in 194 countries. Milo is a chocolate and malt powder produced by Nestlé that is mixed with hot or cold water or milk to produce a drink.

The company filed an opposition to the registration of the Milatti trademark by a Colombian company on the grounds that the applied-for trademark is confusingly similar to the well-known Milo and its trademarked color Pantone 361. The Colombian trademark office sustained Nestlé´s claim and denied the registration of Milatti, protecting the trade dress of Milo, its color and presentation.

Partner Mauricio Patiño led the PPU team advising Nestlé.

PPU helps Nestlé protect Milo brand in Colombia

Ignacio Abella

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