PPU helps Nestlé protect Milo brand in Colombia

Philippi Prietocarrizosa Ferrero DU & Uría acted for Nestlé on filing a registration opposition claim in Colombia to defend Milo´s trademark. 

Nestlé is a Swiss food and drink multinational with operations in 194 countries. Milo is a chocolate and malt powder produced by Nestlé that is mixed with hot or cold water or milk to produce a drink.

The company filed an opposition to the registration of the Milatti trademark by a Colombian company on the grounds that the applied-for trademark is confusingly similar to the well-known Milo and its trademarked color Pantone 361. The Colombian trademark office sustained Nestlé´s claim and denied the registration of Milatti, protecting the trade dress of Milo, its color and presentation.

Partner Mauricio Patiño led the PPU team advising Nestlé.

Ignacio Abella