Schneider Pugliese presents rebranding
Schneider Pugliese is celebrating a new phase with its new visual and verbal identity, which symbolizes a profound and strategic transformation.
The change aims to reflect the evolution of the firm, with its values, vision and mission, and signals a more modern and differentiated approach in the legal market.
The rebranding work was driven by the need to update to better reflect the new moments of the firm and its future partners.
According to the Management Committee, the previous brand no longer captured the essence of the firm, which now seeks to highlight its commitment to the client and its innovative solutions. “We are entering a new stage that requires a more modern representation in line with our values of excellence and innovation,” explains managing partner Phillip Schneider (pictured). “The new brand is a reflection of our modernity, our new offices in São Paulo and Brasília, and our legal practice focused on differentiated solutions.”
New Highlights
The new positioning focuses on maturity, timeliness, modernity and diversity. With a renewed identity, the firm aims to be perceived as a contemporary reference in tax law and as a close and collaborative partner.
The change also reinforces the strategy of strengthening relationships with clients, highlighting the firm’s commitment to delivering effective and innovative solutions.
