Tauil & Chequer advise Ambev and Grey on real estate intervention
Tauil & Chequer Advogados in association with Mayer Brown advised Ambev and the marketing agency Grey on the structuring of a real estate intervention related to a marketing action celebrating the 100th anniversary of Corona Beer, which aims to preserve sunsets on beaches.
The first intervention was carried out on a property located on Piedade Beach, in Grande Recife, Pernambuco.
The brewery’s unprecedented action aims to make the public aware of the importance of preserving the sunshine strip on beaches and guaranteeing people access to sun exposure while using public spaces.
The marketing action carried out after structuring the real estate intervention was submitted to the prestigious Cannes Lions international advertising festival.
The advisory service was led by partner Ludmilla Braga (pictured) and had the participation of associate Luiz Antonio Bonfiglioli Menezes, both from the Real Estate Transactions and Investments practice.
