TozziniFreire represents Magazine Luiza in the purchase of TonoLucro
Magazine Luiza consolidates as one of the largest food delivery platforms in the country
TozziniFreire represented Magazine Luiza group in the acquisition of all shares of Tonolucro Franchising LTDA and TNL Internet LTDA. by AiQFome LTDA.
The deal required the negotiation of different employment agreements in order to keep sales and key personnel within the company after the closing.
With the transaction, Magazine Luiza consolidates itself as one of the largest food delivery platforms in the country.
Tonolucro is a food and grocery delivery platform with strong participation in the states of Tocantins, Goiás and Pará, Brazil.
The startup has developed a food delivery franchise chain, with strong presence in Brazil’s northern region, playing a key role in Magazine Luiza’s development in the food delivery market.
The partners Maria Medeiros Bofill (pictured left) and Daniel Born Roman (pictured right), along with associates Bruna Braga Luz Oliveira and Caio Henrique Wisniewski, participated in the action on behalf of TozziniFreire Advogados.
Gaspar Moreno Advogados represented ToNoLucro with the partners César Moreno and Elisa Ferreira.
