VPBG advise Circana on its acquisition of Nielsen’s MMM business
VPBG, through its strategic alliance with Dentons, advised Circana on its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business.
This acquisition is a strategic move for Circana, as it expands its global presence and enhances its analytics and measurement capabilities.
VPBG was led by partners Bruna Gobbi (pictured) and senior associate Rachel Loschiavo.