Multiple firms on the acquisition of control of Eletromidia by Globo
Multiple firms acted on the acquisition of all shares issued by Eletromídia held by Vesuvius LBO – Fundo de Investimento em Participações Multiestratégia Investimento no Exterior, by Globo Comunicação e Participações, corresponding to 65,923,980 common shares, representing 47.094% of Eletromidia’s share capital.
The transaction value was aprox BRL 1.911.795.420,00
The transaction represents an evolution in Globo’s strategy of diversifying and complementing its businesses and consolidating its strategy of expanding Globo’s presence in the public’s pathway.
The out of home (OOH) media segment is complementary to Globo’s ecosystem of channels and platforms, which will be able to offer increasingly complete advertising solutions to its partners and advertisers.
BMA advised Globo and relied on partners Camila Goldberg Cavalcanti (pictured left), Thiago Baptista Ferreira de Pinho e Ellen Juste Nunez, lawyers Pedro Mello Mares-Guia, Luis Eduardo Al-Contar, Felipe Mendlowicz Prado e Karina Braga.
Mattos Filho advised Globo in CADE and relied on partner Marcio Soares (pictured center-left), associates João Marcelo da Costa e Silva Lima, Paloma Caetano Silva Almeida and Raul Cabral.
Pinheiro Neto Advogados advised the sellers and relied on partner Eduardo Paoliello (pictured center-right), Leonardo Rocha e Silva, Cristianne Saccab Zarzur; senior associates Max Fritz, Laura Moreira Domingues, Paula Rodrigues and Jackson Ferreira.
Trindade Advogados also advised the same partie and relied on partner Pedro Testa, lawyers João Siqueira e Bárbara Fernandes.
