Two firms on the acquisition of Bold Snacks by Ferrero International

Cescon Barrieu and Pinheiro Neto advised on the transaction involved the acquisition of Bold Snacks by Ferrero International, representing a strategic expansion into the better-for-you and functional snacks segment.

The transaction is notable for marking Ferrero’s first entry into the “Better-for-You” segment in South America, in line with its global strategy to expand into higher value-added categories aligned with health and wellness consumption trends. The acquisition of Bold Snacks — a leading Brazilian premium protein snacks company with strong growth since inception and a prominent position in the protein bar segment — also reflects a competitive process, with the asset attracting interest from financial investors and global strategic players in the sector.

Pinheiro Neto advised Bold Snacks and relied on partner Thiago José da Silva (pictured left) and associates Luís Augusto Freire Teotônio Júnior and Analy Leal Moura.

Cescon Barrieu advised Ferrero International, and relied on partner Ana Carolina Audi (pictured right) and associates João Pedro Zoccoli and Gabriel Mariano, and intern Felipe Pássaro.