Barcellos Tucunduva rebrands and reinforces its strategic focus

Barcellos Tucunduva has unveiled its new institutional positioning to the market, in line with changes in the legal and business environments. The change includes a revision of the brand narrative, an update to the visual identity, and a reinforcement of the name Barcellos Tucunduva as the central focus of its operations—setting aside the acronym BTLAW.

With over 70 years of history, the firm is now adopting the concept of “Antifragile Action,” inspired by the idea of organizations that, rather than merely resisting adversity, evolve from it.

According to partner and CEO Eduardo Zangerolami (pictured left) and Rachel Tucunduva (pictured right), partner and Marketing Director, the new positioning is based on an approach that combines experience, proximity, and a long-term vision, expressing the balance between history and the future.