BVA – Barreto Veiga Advogados announces new partner

BVA – Barreto Veiga Advogados announces the addition of Lorena Guimarães (pictured) as a partner in its corporate practice.

Her arrival strengthens the firm’s capabilities in strategic and high-complexity corporate contracts, further expanding the Corporate practice into areas increasingly in demand by clients seeking legal certainty combined with a business-oriented approach.

With over 15 years of experience, Lorena is recognized for her work on contracts and projects in the wellness and franchising sectors. In the wellness sector, she stands out in a fast-growing market driven by the pursuit of quality of life, prevention, mental well-being, and experiences related to healthy eating, personal care, supplements, and fitness. In franchising, she operates in a highly competitive environment, supporting the structuring and management of business operations.

She holds a law degree from Faculdade Baiana de Direito and an Executive MBA in Business Law from Fundação Getulio Vargas (FGV-SP).