PG Advogados marks 30 years in the legal market

PG Advogados is marking its 30th anniversary in the Brazilian legal market. The firm was founded by Ventura Pires and Ellen Gonçalves.

Over three decades, the firm has developed its practice focusing on tailored legal solutions, long-term client relationships, and close monitoring of changes in the business environment. Its work includes strategic litigation as well as advisory and regulatory matters for companies.

In recent years, PG Advogados has also invested in innovation and technology, including the use of analytics and artificial intelligence to enhance efficiency and decision-making processes. The firm has also expanded its internal structure with multidisciplinary teams covering areas such as development, analytics and client experience.

According to Ellen Gonçalves (pictured), founding partner and CEO of the firm, reaching the 30-year milestone reflects a trajectory built on trust, attentive client service and legal solutions aligned with the challenges faced by companies. The anniversary also marks the firm’s commitment to continuing its strategic and innovation-oriented approach in the years ahead.