Gustavo Viseu and Vitória (avatar)

Viseu launches first avatar, digital influencer, of the legal segment

Gustavo Viseu (pictured left) founding partner and CEO of Viseu Advogados announced that the firm has created an ultra-realistic avatar, the first non-human digital influencer, as part of the firm’s communication strategy and positioning in innovation and technology.

Her name is Vitória (pictured right), who represents a lawyer in her 30s, friendly, articulate, and tuned in to current legal topics and technological novelties.

Vitoria will disseminate varied content: information about law and technology, legal market trends, VISEU news, everything about Legal Ops and Advocacy 5.0.

It will also explore the legal universe applied to new technologies: blockchain, NFTs, cryptocurrencies, metaverse, internet of things, artificial intelligence, and any new topic relevant to the market.

The avatar will be present in videos and campaigns on social networks, on the firm’s institutional website, and of course, on Metaverse, where VISEU has an environment hosted on Microsoft’s Altspace.

But according to Gustavo Viseu (pictured left), CEO of the firm, “Vitoria will not replace the firm’s lawyers in client service, she is our digital influencer, our spokesperson, who will bring information and relevant legal content to our audience.

Get to know Vitoria here.

Viseu launches first avatar, digital influencer, of the legal segment


The Latin American Lawyer is a bimonthly digital magazine, published by Iberian Legal Group, available in Spanish and Brazilian Portuguese. It represents the main source of information in the legal business sector in America Latina. The digital magazine – and its portal – address to the protagonists of law firms and in-house lawyers. The magazine is available for free on the website and on Google Play and App Store.

In every issue of the magazine, you will find rankings of lawyers, special report on trends, interviews, information about deals and their advisors.

For further information, please visit the Group’s website

Iberian Legal Group, S.L.
Registered office: C/ Ríos Rosas 44A - 2 G,H 28003 Madrid España

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